American Cancer Society
DescriptionScope: To produce a video for American Cancer Society to use as a fundraising tool that encourages sponsorship and promotes the Relay For Life brand.
Approach: We asked a young cancer survivor to share his story of hope and what Relay For Life means to him. His courageous journey helped connect viewers with American Cancer Society’s mission.
Results: This video helped raise $200,000 at Tampa’s 2016 Cattle Baron’s Ball and won an Emmy Award for Community/Public Service (PSAs). The video was produced for American Cancer Society’s Florida Division and intended for fundraising use across the state. It was so well received that American Cancer Society made it available for all markets across the nation and featured it on its website.