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/jen.ə.sis/ noun. the origin or mode of formation of something.

St. Petersburg, Florida

Diamond D Cowgirls

Scope: To produce a marketing video demonstrating the talent and prowess of the Diamond D Cowgirls. The goal: to get bookings at rodeos and equestrian events.

Approach: When it comes to cowgirls and horses, you can never have enough bling. That’s the motto of the Diamond D Cowgirls Drill Team. But as you'll see in this video, these riders are more than just a flash.

The members of this national champion drill team wanted a video that captured their essence. The result is a mixture of impressive riding, camaraderie, and their love for horses.

Results: After submitting our video, the Diamond D Cowgirls were invited to perform at Road to the Horse, a national event held at the world-renowned Kentucky Horse Park in Lexington, Kentucky. It was the team’s first national event and will hopefully open the door to many more. This video was featured in the 2016 Equus Film Festival in New York City.
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