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/jen.ə.sis/ noun. the origin or mode of formation of something.

St. Petersburg, Florida

St. Anthony’s Hospital Foundation

Description
Scope: To produce an inspirational fundraising video featuring St. Anthony’s Cancer Care Services.

Approach: We chronicled the journey of two cancer patients turned away by other hospitals before St. Anthony’s Hospital gave them a chance to live. This video highlights how St. Anthony’s oncology navigators walk beside each patient emotionally, financially and spiritually.

Results: More than $100,000 was raised at the Derby Gala event. St. Anthony’s Hospital Foundation said this was the first time at this event that a video captivated the audience so much you could hear a pin drop.
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