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/jen.ə.sis/ noun. the origin or mode of formation of something.

St. Petersburg, Florida

American Heart Association


Scope: To produce an AHA certified CPR training video aimed at high school students.

Approach: Since teens are more receptive to peers than adults, we used teen hosts, teen actors and real life stories of students that had saved someone’s life or were saved by CPR.

Additional Production Elements:
CPR in Schools promotional video
CPR in Schools public service announcements
Working Against Time AED marketing video
CPR Anytime marketing video
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