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/jen.ə.sis/ noun. the origin or mode of formation of something.

St. Petersburg, Florida

CareerEdge Funders Collaborative

Scope: To produce an informative video that defines CareerEdge’s economic mission and shows its impact on employers, employees, the economy and the community.

Approach: To convey the importance of teamwork, we opened the story with brilliant imagery of a local rowing team woven with shots of players on the CareerEdge team. Threaded throughout the story were successful and emotional testimonials from employers and employees who benefitted from CareerEdge.


The rowing theme compliments Sarasota, Florida’s economic achievement of being selected to host the 2017 World Rowing Championships.

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