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/jen.ə.sis/ noun. the origin or mode of formation of something.

St. Petersburg, Florida

Farm Pilot Project

Scope: To produce a video for FPPC to show Congress and raise financial support for farmers solving agriculture’s growing manure management issue.

Approach: Animal manure isn’t a dinnertime topic, but we found the subject of turning waste into energy pretty fascinating. So we put on our work boots, got dirty and produced a story about renewable resources that FPPC and Congress thought was pretty sweet.

Highlighting the beauty of agriculture and showing farmers’ pride of being stewards of the land made this highly technical story more personal and engaging.

Result: Farm Pilot Project reached its funding goal.
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