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/jen.ə.sis/ noun. the origin or mode of formation of something.

St. Petersburg, Florida

Phelan McDermid Syndrome Foundation

Scope: To produce an emotional and informative video to help PMSF reach and succeed its 2016 Giving Challenge fundraising goals.

Approach: PMS is a genetic deletion that is rare, misunderstood and under diagnosed. PMSF wanted a video to help raise awareness, improve the quality of life of people affected with PMS and provide family support, education and research.

We highlighted three families and their daily struggles to keep their children alive and well.

Results: With help from our video, PMSF raised more than $200,000 during the 2016 Giving Challenge 24-hour fundraising competition.
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