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/jen.ə.sis/ noun. the origin or mode of formation of something.

St. Petersburg, Florida

University of South Florida


Scope: To produce a series of TV commercials to entice prospective students and their parents to choose University of South Florida.

Approach: USF was once a member of the Big East Conference. We used fun campus footage, real students and playful music to make this spot Big.

Results: The spots aired on ESPN during South Florida Bulls football and basketball games.
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